“And when children play at home, they are met with a steady stream of advertisements promoting a ‘premium annual membership’ that costs up to $107.40.” “While it does cost nothing for schools to implement Prodigy, the in-school version encourages children to play at home,” CCFC says in its complaint. Prodigy, which offers versions for in-school and at-home play, is the centre of a complaint to the US Federal Trade Commission submitted by a coalition of children’s rights groups led by the Campaign for a Commercial-Free Childhood (CCFC). A mobile game used by schools to teach maths through a fantasy role-playing world has been accused of unfairly manipulating children into paying more than $100 a year for premium items.
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